Fellow affiliate marketers, welcome! If you're reading this, chances are you already know the importance of email marketing for growing your online business.
But with so many email marketing software options available, it can be overwhelming to choose the right one for your needs.
I have used and tested various email marketing software throughout my affiliate marketing journey and thus, I’ve put together this guide to help you navigate through the best email marketing software for affiliate marketing in 2023.
Why is Email Marketing Important for Affiliate Marketers
As you know, email marketing is a crucial element of any successful affiliate marketing strategy. It allows you to
- build relationships with your audience,
- promote your products and services, and ultimately
- drive more sales to your business.
However, not all email marketing software is created equal. Some may offer more advanced features for automation and analytics, while others may have better deliverability rates or more user-friendly interfaces.
Some are stand-alone email marketing software, meaning software that provides services only in email marketing while some are an all-in-one platform that provides additional features other than email marketing.
In this guide, I'll be reviewing the best email marketing software options, both stand-alone and integrated software for affiliate marketers in 2023, highlighting their pros and cons and helping you determine which one is the best fit for your needs.
So, let's dive in and find the perfect email marketing software to help you take your affiliate marketing business to the next level by looking at the factors to consider in an email marketing software!
Factors To Consider In An Email Marketing Software As An Affiliate Marketer
Here are some key factors to consider when selecting an email marketing software:
- Features: Make sure the email marketing software you choose offers the necessary features to meet your marketing needs. This includes automation, segmentation, A/B testing, email templates, and integrations with other marketing tools.
- Ease of use: A user-friendly interface is essential for creating and sending emails quickly and efficiently. Look for email marketing software with an intuitive design that allows you to navigate the platform with ease.
- Pricing: Affiliates should select an email marketing software that offers pricing plans that fit their budget and business needs. This includes free plans, pay-per-email plans, and monthly subscription plans.
- Deliverability: A high deliverability rate ensures that your emails land in your subscribers' inboxes and not their spam folders. Be sure to choose an email marketing software that has a proven track record of delivering emails successfully.
- Customer Support: Good customer support is essential when using any marketing software. Look for an email marketing software that offers responsive customer service, helpful resources, and training materials.
- Integrations: Consider email marketing software that integrates with other marketing tools you may be using, such as landing page builders, CRM software, and social media management tools. This allows you to manage all of your tools in one place and streamline your marketing efforts.
- Analytics and Reporting: Detailed analytics and reporting features allow you to track the performance of your email campaigns and make data-driven decisions to improve your results. Look for an email marketing software that offers in-depth reporting and analysis.
By considering these factors, you, as an affiliate marketer, can now select an email marketing software that fits your needs and will help you to effectively manage and grow your email list.
Let's now dive deeper into the best email marketing software there is
Best Email Marketing Software For Affiliate Marketing
1. ActiveCampaign
This is the all-in-one email marketing software I am currently using and this is what I recommend seasoned affiliates to use.
When it comes to internet marketing, ActiveCampaign is a name that's hard to beat. This versatile tool offers a range of features to help affiliate marketers create, automate, and optimize their email campaigns.
Plans and Pricing
ActiveCampaign comes with a 14 Day Free Trial. You can even request a one time extension.
ActiveCampaign offers 4 different categories each having different pricing plans. The categories are namely,
- Marketing - Email & Marketing Automation
- Sales - CRM & Sales Engagement
- Bundles - Marketing Automation + Sales CRM
- Transactional Email - API + SMTP for Your Site or App
What’s our focus as affiliate marketers is the “Marketing - Email & Marketing Automation” category.
This category has 4 plans and they are priced starting with 1000 contacts (email addresses)
- Lite Plan: $39/month (or $29/month billed annually)
- Plus Plan: $70/month (or $49/month billed annually)
- Professional Plan: $187/month (or $149/month billed annually)
- Enterprise: You request a pricing and ActiveCampaign will customise a plan fit for you.
Pros and Cons for Affiliates
Pros
Cons
Rating
Overall, ActiveCampaign is a powerful and best email marketing automation software out there. It is well-suited for affiliate marketers who want to automate and optimize their email campaigns.
The pricing may be a drawback for smaller affiliates or affiliates just starting out, and the learning curve for some of the more advanced features may be steep.
However, with its advanced and unlimited automation, wide range of features, and excellent customer support, ActiveCampaign is a top choice for marketers who are serious about their email marketing.
My rating for this email marketing software is 4.9/5.
2. Clickfunnels 2.0
Clickfunnels 2.0 is an all-in-one marketing platform. The email marketing software in Clickfunnels 2.0 is a powerful tool. It is similar to ActiveCampaign in terms of Automation and it’s called workflow.
Your workflow can stay as simple as an autoresponder or as complex as you want it to be.
It has a user-friendly interface and comprehensive automation features proving to be a great choice for affiliates who want to streamline their email marketing efforts.
Plans and Pricing
Clickfunnels 2.0 offers a 14-day free trial and a 30-day free trial (Through a FREE funnel challenge). It has 3 pricing plans and its email marketing software is included in all three of them.
- Basic Plan: $147/month (or $127/month billed annually)
- Pro Plan: $197/month (or $157/month billed annually)
- Funnel Hacker: $297/month (or $208/month billed annually)
Pros and Cons for Affiliates
Pros
Cons
Rating
Overall, Clickfunnels 2.0's email marketing software is a powerful tool for affiliates who want to create and manage their email campaigns within one single platform, which is the Clickfunnels platform.
With its user-friendly interface and comprehensive automation features, Clickfunnels 2.0 is a great choice for affiliates who want to streamline their email marketing efforts.
I give Clickfunnels 2.0’s email marketing software a rating of 4.8/5.
3. GetResponse
GetResponse is an email marketing software designed for affiliates, bloggers, marketers and small businesses who want to create professional-looking email campaigns without breaking the bank.
Plans and Pricing
GetResponse comes with a 30 Day Free Trial.
GetResponse offers 6 plans to suit different needs and budgets. The first 4 plans are titled “For Everyone” and 2 others are titled “Mid & Large Companies”. Each plan is priced based on the number of contacts you have on your list.
For Everyone Plan
You can save up to 18% if you choose the 12-month plan or save up to 30% if you choose the 24-month plan.
- Free Plan: Free for 500 subscribers with limited options
- Email Marketing Plan: Starting at $19/month for 1,000 subscribers
- Marketing Automation Plan: Starting at $59/month for 1,000 subscribers
- Ecommerce Marketing Plan: Starting at $119/month for 1,000 subscribers
For Mid & Large Companies
In here you have 2 plans and there are MAX and MAX2.
These are for people looking for advanced marketing features and a dedicated customer experience manager.
Pros and Cons for Affiliates
Pros
Cons
Rating
Overall, GetResponse is a top choice for affiliate marketers who want a powerful, all-in-one email marketing solution. Its extensive features, affordable pricing, and user-friendly interface make it a popular choice among small businesses and marketers alike.
While some of the lower-priced plans may have limited automation and integration options, GetResponse still provides a robust email marketing platform for affiliates looking to take their email campaigns to the next level.
GetResponse was the last software I used before shifting to ActiveCampaign. And the reason for this shift was because of the unlimited robust automation being provided in the basic level of ActiveCampaign.
So taking everything into consideration, I rate GetResponse 4.7/5.
4. EmailOctopus
EmailOctopus is an affordable and user-friendly email marketing software. It is ideal for affiliate marketers who want to create and send nicely crafted email campaigns.
With its intuitive interface and comprehensive feature set, EmailOctopus is a great choice for beginner affiliates.
Plans and Pricing
EmailOctopus offers two pricing plans:
- Free Plan: Free with some limitations and EmailOctopus branding
- Pro Plan: $8 per month starting with 500 subscribers and 10,000 emails per month.
Pros and Cons for Affiliates
Pros
Cons
Rating
Overall, EmailOctopus is a solid choice for affiliate marketers who want affordable and easy-to-use email marketing software. With its comprehensive feature set and a good reputation for deliverability, EmailOctopus provides everything that you need to create professional-looking email campaigns.
However, the limited integration options and reporting capabilities may be a drawback for more advanced users.
Taking everything into consideration I give this email marketing software a rating of 4.6/5.
5. Kartra Mail
Kartra Mail is an email marketing software that's part of the larger Kartra marketing platform.
With its advanced automation features and comprehensive suite of marketing tools, Kartra Mail is a good choice for affiliates who want to streamline their marketing efforts.
Plans and Pricing
Kartra Mail is included in all four pricing plans of the Kartra marketing platform and offers a 14-day trial for new users for only $1.
The four plans are:
- Starter Plan: $99/month (or $79/month billed annually)
- Silver Plan: $199/month (or $149/month billed annually)
- Gold Plan: $299/month (or $229/month billed annually)
- Platinum Plan: $499/month (or $379/month billed annually)
Pros and Cons for Affiliates
Pros
Cons
Rating
Overall, Kartra Mail is a comprehensive email marketing software that's well-suited for affiliates who want a comprehensive suite of marketing tools and advanced automation capabilities.
However, the expensive pricing and steep learning curve may be a major drawback for some affiliates, especially those who are just starting out.
As an email marketing software, I give Kartra Mail a rating of 4.5/5.
6. Moosend
Moosend is a powerful email marketing software that offers advanced features and automation capabilities that are well-suited for affiliates.
With its user-friendly interface and drag-and-drop editor, Moosend makes it easy for affiliates to create and send engaging email campaigns to their subscribers.
Plans and Pricing
Moosend offers three pricing plans:
- Free Trial Plan: Use all features for 30 days
- Pro Plan: $9/month (or $7/month billed annually)
- Enterprise Plan: Request a quotation.
Note: The Enterprise plan includes additional features like dedicated account management and custom integrations.
Pros and Cons for Affiliates
Pros
Cons
Rating
Overall, Moosend is a solid email marketing software that's well-suited for affiliates who want advanced automation capabilities and affordable pricing.
With its easy-to-use interface and advanced features, Moosend is a great choice for affiliates who are looking to create and send engaging email campaigns to their subscribers.
However, the limited design options and reporting capabilities may be a drawback for some affiliates, especially those who are looking for more customization and advanced reporting features.
For these reasons, I rate Moosend 4.5/5.
7. ConvertKit
ConvertKit is a powerful email marketing software that's designed specifically for creators, bloggers, and online entrepreneurs. With its user-friendly interface and powerful automation features, ConvertKit makes it easy for affiliates to create and send engaging email campaigns to their subscribers.
Plans and Pricing
ConvertKit offers three pricing plans:
- Free Plan: $0 up to 300 subscribers.
- Creator Plan: $15/month (or $9/month billed annually) for over 300 subscribers.
- Creator Pro Plan: $29/month (or $25/month billed annually) for over 300 subscribers.
Pros and Cons for Affiliates
Pros
Cons
Rating
Overall, ConvertKit is a top-tier email marketing software that's well-suited for creators and online entrepreneurs.
With its user-friendly interface, advanced automation capabilities, and creator-focused features, ConvertKit is a great choice for affiliates who want to create and send engaging email campaigns to their subscribers.
However, the limited third-party integrations and pricing may be a drawback for some affiliates.
I give ConvertKit a rating of 4.5/5.
8. Builderall’s MailingBoss
Builderall is an all-in-one platform that offers a comprehensive suite of marketing tools for marketers and its email marketing software known as MailingBoss provides affiliate marketers with a user-friendly interface and solid automation features.
Plans and Pricing
Builderall offers four main pricing plans and MailingBoss is available in all of them:
- Starter plan: $17.90 per month
- Marketer plan: $77.90 per month
- Premium plan: $87.90 per month
- Funnel Club Plan: $199 First Payment + $87.90/month
Pros and Cons for Affiliates
Pros
Cons
Rating
Overall, Builderall's email marketing software is an all-in-one platform that offers a comprehensive suite of marketing tools for affiliates.
However, the limited design options and third-party integrations may be a drawback for some affiliates.
Because of these, I give MailingBoss a rating of 4.4/5.
9. Aweber
Aweber is a popular email marketing software that has been around for more than 20 years.
This software is designed to help affiliate marketers create and send engaging email campaigns to their subscribers. With its robust feature set, Aweber is a great choice for both beginners and advanced users.
Plans and Pricing
Aweber offers four pricing plans for up to 500 subscribers:
- Free Plan: $0 with limited features.
- Lite Plan: $14.99/month (or $12.50/month billed annually)
- Plus Plan: $29.99/month (or $20/month billed annually)
- Unlimited Plan: $899/month
Pros and Cons for Affiliates
Pros
Cons
Rating
When I first started my affiliate marketing journey, I used Aweber. Overall, Aweber is a powerful email marketing software that's well-suited for affiliate marketers who want to automate and optimize their email campaigns.
With its comprehensive feature set and excellent customer support, Aweber is a top choice for affiliate marketers who are serious about their email marketing.
However, the pricing may be a drawback for smaller affiliates, and the reporting capabilities may be limited compared to more advanced software.
I would give Aweber a rating of 4.4/5.
10. MailChimp
Mailchimp is an easy-to-use email marketing platform that boasts a user-friendly interface and an extensive suite of features designed to help affiliate marketers connect with their audiences and grow their businesses.
With a focus on small businesses and bloggers, Mailchimp provides an affordable solution for those who want to take their email marketing to the next level.
Plans and Pricing
Mailchimp offers four plans.
- Free Plan: $0/month for up to 500 subscribers
- Essentials Plan: Free for 1 month and starts at $13/month
- Standard Plan: Free for 1 month and starts at $20/month
- Premium Plan: Starts at $350/month
Pros and Cons for Affiliates
Pros
Cons
Rating
Overall, Mailchimp is a popular choice for affiliate marketers looking for an easy-to-use email marketing software that provides a range of affordable plans with robust automation features.
While it may have some limitations in terms of integrations and reporting on lower-priced plans, Mailchimp can still be considered a top choice for businesses of all sizes.
For these reasons, I would give MailChimp a rating of 4.4/5.
11. Sendlane
Sendlane is a powerful email marketing software that offers advanced features and automation capabilities that are well-suited for affiliates.
With its intuitive interface and powerful integrations, Sendlane makes it easy for affiliates to create and send engaging email campaigns to their subscribers.
Plans and Pricing
Sendlane offers a 14-day free trial upon request and has various pricing plans depending on the number of contacts (subscribers) you want or have.
The pricing plan starts at 5,000 contacts for your email plan and 5,000 credits for your sms plan.
This package is $200/month or $173/month when billed annually.
The price increases accordingly to your selected contact number and sms credit.
Pros and Cons for Affiliates
Pros
Cons
Rating
Overall, Sendlane is a top-tier email marketing software that's well-suited for affiliates who want advanced automation capabilities and robust integrations with third-party tools.
However, the price and learning curve may be a drawback for some affiliates, especially those who are just starting out.
I will be giving Sendlane a rating of 4.4/5.
12. SendX
SendX is an email marketing software that offers a variety of features and capabilities that are well-suited for affiliates.
SendX has a user-friendly interface and automation facility. SendX makes it easy for affiliates to create and send engaging email campaigns to their subscribers.
Plans and Pricing
SendX offers a free trial of 14 days and its pricing depends on the number of subscribers you want to start with.
The pricing plan starts with a list of up to 1,000 subscribers and costs $9.99/month or $7.49/month when billed annually.
Pros and Cons for Affiliates
Pros
Cons
Rating
Overall, SendX is a solid email marketing software that's well-suited for affiliates who want advanced automation capabilities and affordable pricing.
However, the limited reporting capabilities and design options may be a drawback for some affiliates, especially those who need in-depth data analysis or more customization.
For these reasons, I give SendX a rating of 4.3/5.
13. Systeme.io
Systeme.io's email marketing software is part of a powerful and all-in-one marketing automation platform called Systeme.io. This platform caters to the needs of affiliates, especially those who are starting up.
Systeme.io is considered as the best free email marketing software as it provides marketers with the tools they need to create, automate, and optimize their email campaigns for free.
Plans and Pricing
Systeme.io offers 4 pricing plans but all of them include access to its email marketing software.
- Freemium Plan: Free Forever (With limitations)
- Startup Plan: $27/month
- Webinar Plan: $47/month
- Enterprise Plan: $97/month
Pros and Cons for Affiliates
Pros
Cons
Rating
Systeme.io is an all-in-one platform and Systeme.io's email marketing software is okay for affiliates who have a very limited budget.
Even though it provides automation (workflows), compared to ActiveCampaign and Clickfunnels 2.0’s email marketing software, Systeme.io has a lot of work to do.
For these reasons, I give Systeme.io a rating of 4.3/5 as an email marketing software.
Conclusion
Best Recommendation | Second Best Recommendation | All-in-One Marketing Tool | Free Email Marketing Software |
|---|---|---|---|
My best pick is ActiveCampaign. Because it is an all in one email marketing software.
However, if you want basic email marketing options, then GetResponse is for you.
ClickFunnel's 2.0's email marketing software will only be helpful to you if you want extra top-notch marketing tools like funnels, coaching and an education together.
And if you want free email marketing software, then Systeme.io is for you and it is considered the best free tool out there